Tuesday, October 21, 2008

Pollster Ratings

by Eyck Freymann


Nate Silver, author of fivethirtyeight.com, has written up an excellent description of the pluses and minuses of most of the big pollsters. Although I disagree with his methodology slightly, I generally found it a breath of fresh air; when one looks at the polls each day one is bound to notice partisan trends (due to sampling) from the various polling agencies.

If I find time (after the election), I'll take a comprehensive look at the polls. Rather than examining, as Silver does, the individual pollsters' track records in previous elections and states, I would examine how many points to the right or left each one was to the RealClearPolitics average at the time of its release. In other words, assess a pollster's true lean by measuring its tilt in pre-election polls. This way our judgment won't be based on a single poll, one which could easily skew unusually right or left.

You will find that Rasmussen, despite a decent track record from '04, is to the right of the national average over 80% of the time. This, I suspect, is due to its methods: it uses robocalls with a slightly smaller than average sampling of minorities (who trend Democratic).

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